Custom Sign Design: Included in the Price, Not Charged Separately
Most sign mistakes are made before anything is built: letters too small to read, colours that disappear at night, a logo squeezed onto the wrong wall. Good design prevents all of them.
Every sign we make starts with a design concept on a photo of your actual building or wall: signage design done by the same team that builds the sign. Design preparation is included in the price of the sign. There is no separate design fee.
- Free site visit & measurement
- Design included
- 2-year warranty
- Own workshop in Calgary
What the Design Stage Includes
The design stage turns your logo and your wall into a plan for a sign that works. You see what will be built, at what size and in which colours, before any money goes into production.
Before work begins you get a visual concept. Once the work agreement is signed, we prepare the detailed design with exact fonts and dimensions for production.
- Your logo placed on a photo of your facade or interior wall
- Proposed sign type, size and position
- Colours for daytime and the lit appearance at night
- Production files prepared from whatever logo file you have
Why Design Matters for Your Business
See it before you pay for it
You approve the look on your own building, so there are no surprises when the sign goes up.
Readable from where it counts
Sizes are chosen for the distance people read from. The rule is explained in how to choose letter height.
Right sign type for the place
Design is where we decide between letters, a light box, neon or a panel, before cost is locked in.
Ready for the permit and landlord
The same drawings feed the permit documents and the landlord approval.
No extra fee
Design preparation is included in the price of the sign.
Working From Any Logo File
We accept logos in any format; SVG is preferred because it scales cleanly. If you only have a picture or a reference image, we prepare the production file for you. The guide what logo files to send explains the options.
Vector files (SVG, AI, EPS, PDF)
The fastest route: shapes scale to any size without losing sharpness.
Images (PNG, JPG, a photo of your old sign)
Usable as a reference. We redraw the logo for production so the letters are cut cleanly.
No logo yet
Tell us your business name and the style you like, and we will propose lettering that suits the sign type.
Design Decisions We Make Together
- Sign type: channel letters, light box, neon, interior logo or printed panel
- Lighting: front-lit, halo-lit, both, or none
- Size and position on the wall, within the landlord’s criteria
- Colours for day and night
- Mounting method: direct, raceway, backer panel or standoffs
Design Mistakes the Concept Stage Prevents
Letters too small to read
A name that looks fine on a computer screen can be unreadable from across the road. Sizing is based on the real viewing distance.
Colours that vanish at night
Some colours look strong by day but weak when lit, or the other way round. The concept shows both.
Too much information
Phone numbers, long taglines and lists of services shrink the name. A sign works best with a short, clear message.
Ignoring the landlord’s rules
A design that breaks the plaza criteria gets rejected. The concept is made within those rules from the start.
Want to see your sign before you commit?
Send your logo and a photo of the wall. The design concept is free.
How the Design Process Runs
Request with logo and photos → free site visit and measurement → visual concept on your building → adjustments → written quote → detailed production drawings after the agreement is signed.
Production takes about two weeks on average once the details are confirmed and the 50% deposit is received.
Design Questions
Yes. On request you get a copy of the approved sign file, a clean version of your logo you can use for future signs, print and the web.
Production starts once the design and details are confirmed and the 50% deposit is received, and takes about two weeks on average. Settling the design early keeps the date on track.
Yes. Design preparation is included in the price of the sign. There is no separate design fee.
Yes. You get a visual concept before starting; the detailed design with exact fonts and dimensions is produced after the work agreement is signed.
That is fine. We prepare the production file from the image you have.
Yes. Tell us your business name and the style you like and we will propose lettering for the sign.