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Storefront Letters on a Backer Panel

A storefront name in a busy plaza needs a sign that holds together as one clear unit from the road. For this retail store we made white letters mounted on a dark backer panel and installed the sign ourselves.

Retail store in a plaza with white letters on a dark backer panel

A Long Name on a Retail Facade

A retail store with a multi-word name competes with neighbours for attention. Separate letters spread across a busy facade can look scattered; the sign needs to read as one confident block that shoppers can pick out from the parking lot.

Letters on a Backer Box

The letters are mounted on a backer box: a panel behind them that frames the name, adds contrast and hides the fixings. The dark panel makes the white letters stand out from the cladding around it.

  • A unified sign that reads as one unit
  • Added contrast between the letters and the wall
  • A neat finish that hides the fixings

One Clear Unit From the Road

The name now reads as a single, unified sign across the storefront, clearly visible to people arriving by car. A backer is often the simplest way to make a long name look organized and premium on a mixed facade.

See channel letters on a backer panel or retail store signs.

Want a sign like this?

Send your logo and a photo of your building. The site visit, measurement and design concept are free.

Project Photos

Installing the storefront sign from a ladder, with our van in front of the store

Project Details

ClientA retail store
Sign typeLetters on a backer panel
LightingDetails on request
ServiceChannel letters on a backer panel
IndustryRetail store signs
Made byCreon Design, designed and built in our own Calgary workshop

Ready to start your own sign?

Tell us about your business and send a storefront photo. You will see your own sign on your building before anything is made.